Video Friday: Big Yellow Ad: ‘Tide’
Found via the brilliant Very Short List, an ad for Big Yellow by agency CHI & Partners. The ad won a Bronze Medal in the 2007 Cannes Lions competition. I am a sucker for stop-motion animation, and this ad uses it perfectly to illustrate the waves of ‘stuff’ which we accumulate over our lives. As someone who swings from chronic hoarder to ‘just get rid of it all’ minimalist (seemingly) every few days, and living in a small flat with not enough storage space, this ad does speak to me. Anyway, enjoy it, it’s fun.